In today’s digital age, protecting personal data is more important than ever. The New Jersey Data Privacy Act (NJDPA) is a landmark law designed to safeguard the privacy rights of New Jersey residents. If your business operates in New Jersey or targets New Jersey consumers, it’s essential to understand your obligations under this law.
The NJDPA applies to companies that either do business in New Jersey or produce products or services targeted to New Jersey residents. Additionally, the law applies to businesses that meet one of the following thresholds during a calendar year:
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Control or process the personal data of at least 100,000 consumers, or
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Control or process the personal data of at least 25,000 consumers and derive revenue from the sale of personal data.
If your business falls into either category, compliance with the NJDPA is mandatory.
The NJDPA grants New Jersey consumers several important rights regarding their personal data. These include the right to:
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Request confirmation of whether a company processes their personal data.
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Correct any inaccuracies in their personal data.
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Request the deletion of their personal data.
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Opt out of the sale of their personal data, targeted advertising and certain types of profiling, such as profiling used to determine eligibility for loans, jobs or insurance policies.
These rights empower consumers to take control of their personal information and to ensure it is handled responsibly.
Businesses subject to the NJDPA must implement policies and procedures to comply with these consumer rights. These include responding to consumer requests, ensuring data accuracy and providing clear opt-out mechanisms. Non-compliance can result in significant penalties.
If you have questions about the NJDPA or need assistance in making sure your business complies with its requirements, our experienced business law attorneys are here to help. Contact us today to schedule a consultation and protect your business from potential legal risks.
Frieri Law Group in Cranford handles business law issues for clients throughout New Jersey, including Union, Morris and Somerset counties. Please call 908-883-3390 or contact us online to speak with a knowledgeable attorney.